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Personal project · Showcase of my loyalty marketing skills

Picard Tempo: a seasonal challenge book to re-engage Picard&Nous members

A light engagement layer on top of Picard&Nous: each season, four challenges over twelve weeks, with no change to points earning or checkout.

Concept / Prototype

An evolution proposal imagined as a personal project, not affiliated with Picard. Data and figures are illustrative, based on adjustable assumptions.

Picard Tempo interface displayed on a desktop screen

01

At a glance

A light engagement layer on top of Picard&Nous: each season, four challenges over twelve weeks, with no change to points earning or checkout.

5

interactive screens

10

adjustable assumptions

6

CRM moments

An evolution proposal imagined as a personal project, not affiliated with Picard. Data and figures are illustrative, based on adjustable assumptions.

Conception, art direction and implementation of the entire prototype (personal project).

02

Context & challenge

Picard&Nous works well: easy to join, nothing extra at checkout, and solid public results. It mainly rewards the amount spent. Regularity and discovery get little recognition, and the points reset on 31 January comes without any highlight. Picard Tempo starts from this observation.

What works

  • Free, straightforward enrolment
  • First threshold from 100 points
  • Digital loyalty card
  • Point donations to a food bank

Questions to test

  • Points limited to one purchase per day and channel
  • Points reset on 31 January
  • Recognition for regular customers without a status tier
  • Re-engaging occasional members

Indicators to verify

  • Points redeemed for rewards
  • Points expiring on 31 January
  • Visit frequency by segment
  • Loyalty email opens
  • App adoption by store

Public programme results: card creations +50%, captured email addresses +150%, over 2 million customers at the first threshold. These are not Picard Tempo results. Method: built solely from public information; assumptions need recalibrating with the retailer’s data.

Public diagnostic sources :Picard&NousPoints and rewards

03

Concept · The challenge book

Each twelve-week season, members receive a book of four challenges, each tied to a business objective. The set adapts to the segment. A completed book unlocks a recognition reward, not a discount: it costs little and builds attachment.

  • A book can be replayed four times a year, whereas a status is earned once.
  • Nothing changes at checkout.

New member

4 challenges per segment · points and deadlines in the prototype

Occasional

4 challenges per segment · points and deadlines in the prototype

Regular

4 challenges per segment · points and deadlines in the prototype

Discovery

Try a new product, to broaden the basket

Frequency

Return three times in a month, for occasional shoppers

Omnichannel

First click & collect or app order

Solidarity

Donate points to a charity, for brand preference

Feedback

A 20-second voice review, for data and content

4 stamps · recognition

  • · Preview of the seasonal collection
  • · Cooking workshop
  • · Vote for the next product

04

CRM journey

Start of season

One challenge book · 12 weeks

  1. Season launch

    Trigger
    Start of season
    Channel
    Push, email, in-store display
    KPI
    Open rate and activation

  2. First challenge completed

    Trigger
    Validated purchase
    Channel
    Push, till receipt
    KPI
    Challenge 1 completion

  3. Mid-season reminder

    Trigger
    No completed challenge at D+30
    Channel
    Email by segment
    KPI
    Reactivation

  4. Almost complete

    Trigger
    3 stamps out of 4
    Channel
    Push
    KPI
    Completion

  5. Recognition reward

    Trigger
    Completed challenge book
    Channel
    Email and app
    KPI
    Usage and NPS

  6. Before 31 January

    Trigger
    D-30 and D-7
    Channel
    Email, push, opt-in SMS
    KPI
    Points redeemed and points expired

31 January

Store consistency

  • Seasonal poster
  • 15-second checkout pitch
  • No additional checkout action

05

The business case, on your terms

From ten adjustable assumptions, the simulator calculates incremental revenue, points cost, windfall effect and break-even.

Assumptions need recalibrating with the retailer’s data.

Illustrative figures based on adjustable assumptions, not actual results

ROI simulator · Picard Tempo

Illustrative scenario

06

Rollout & measurement

The logical next step: a one-season pilot with a control group, then a roll-out decision based on engagement, activity and value criteria.

Engagement

Participation, completed challenges and books

Activity

Frequency and additional visits by segment

Value

Incremental revenue, margin and reward costs

  1. W1–3

    Scoping and data

  2. W4–6

    Specifications with Digital Factory and data; challenge selection with purchasing / promotions

  3. W7–9

    Development, acceptance testing and store training

  4. W10–12

    Pilot, measurement and recommendation

E-commerceStore networkCommunicationsDataCustomer serviceDigital FactoryPurchasing and promotionsManagement accounting

The first thirty days: listen, analyse data and prioritise the roadmap with customer marketing leadership.

07

Skills

Loyalty strategySegmentationCRM / marketing automation · contact scenariosGamificationBusiness case & ROITest plan with a control groupCross-functional project management

Conception, art direction and implementation of the entire prototype (personal project).

08

Demo

The application in action

Home
Member preview · In-app challenge book
Diagnosis
ROI simulator
CRM journey
Rollout

09

What it proves

A complete demo to prove the idea, not just a concept: a sourced diagnosis of the current programme, an interactive season-by-season app prototype, a six-moment CRM journey and an ROI simulator. The project demonstrates an approach, not actual commercial performance.

An evolution proposal imagined as a personal project, not affiliated with Picard. Data and figures are illustrative, based on adjustable assumptions.

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